As a Communications student at Longwood University I have a great interest in public relations. My communication classes have prepared me for event planning as well as the publicizing an event. After reading “Groundswell” and “No Bullshit Media: The All-Business, No-Hype Guide to Social Media Marketing” I’ve learned a lot about getting your message to the public using traditional and nontraditional public relations methods. I’ve learned how to apply the theories of using social media from these two books to the last event I planned.
As I’ve said before, I currently serve as the philanthropy chair for Kappa Delta sorority and recently planned our biggest philanthropy event of the year, the 8th Annual Miss Longwood Pageant. I tried my best to publicize the event and advertise it as much as possible.
First, I used social media to promote the event in many ways. I created a Facebook event in which myself and other sisters invited their friends. Since we have built a relationship (not just the one on Facebook) with our friends and colleagues at our school, students were willing to check yes to attending since we have that relationship. Sister also posted on their status’ on Facebook reminding friends to attend as well as tweeted about the event, some of us even tweeted @ the National Kappa Delta headquarters in hopes to be retweeted. I am also going to suggest that next year we advertise our event on our Kappa Delta Alpha Chapter website. All of these social media tools definitely helped promote the event.
Secondly, I also used traditional styles of media to promote the event as well. I contacted the campus newspaper, The Rotunda to see if they could run a feature article on the event to advertise the event to students who read the paper, which they actually did! Sisters of my sorority hung fliers around campus as well as sent out little shamrock cut out reminders around campus on the day of the event. I even went as far as making yard signs to promote the event (which I myself was very impressed with). Since most students at my school walk to class, I thought it would be a great idea to make the yard signs to remind students to attend the event as they change classes. The yard signs were staked in the ground in places that I deemed as having the most student traffic.
All in all it is important to get your message to the people! The two books I mentioned earlier encourage corporate companies to build relationships with their fan base so they can better promote products and their company. With event planning it is important to have a strong fan base so people will be encouraged to attend your event. With the Miss Longwood Pageant, students who have been in the past know that is it a fun event so they may encourage their friends to attend just by word of mouth promotion. As sisters in the sorority, we try to participate in other philanthropy events so since we have supported other event those people may in turn support us. Using social media as well as traditional styles of marketing definitely helped promote the event.